UGC Content Creation

UGC content creator for brands that want to be loved

Authentic, scroll-stopping user-generated content. Videos and product photography that feel native on TikTok and Instagram and perform brilliantly as paid social ads.

Authentic content that converts

UGC that feels real, because it is

Today's shoppers trust people, not polished adverts. User-generated content (UGC) shows your product in real life, through the eyes of a relatable creator, and it's one of the most effective types of content for both organic social and paid social ads.

With 5+ years creating content that performs, I don't just film a nice video. I script hooks built for the first three seconds, think about where the content will live (TikTok, Reels, Stories or paid ads) and deliver edits made to perform.

I've created UGC for brands including L'Oréal Paris, Maybelline New York and The Oodie, across food & drink, wellness, beauty and lifestyle. Take a look at my UGC portfolio.

Flat-lay product photo of an iced coffee beside a laptop and dried flowers

Perfect for…

  • DTC and e-commerce brands
  • Beauty, skincare & wellness
  • Food, drink & supplements
  • Home & lifestyle products
  • Brands running paid social that need fresh creative

What's included

Everything you need, beautifully done

Short-form video

TikTok, Instagram Reels and YouTube Shorts-style videos, filmed vertically and edited for the platform.

Reviews & testimonials

Talking-head videos sharing honest first impressions, benefits and results.

Unboxings & demos

Satisfying unboxings and product-in-use demonstrations that answer buyers' questions.

Ad-ready creative

Hook variations and ad-friendly edits for Facebook and Instagram ads, with usage rights available.

Product photography

Static images with quirky, unique backgrounds, with or without packaging.

Creative direction

Scripts, hooks and concepts shaped around your audience and goals.

How it works

Simple, clear & collaborative

01

Brief

Tell me about your product, audience, key messages and where the content will be used.

02

Concepts

I suggest hooks, angles and scripts for you to approve before filming.

03

Create

Your product arrives and I film, photograph and edit your content.

04

Deliver

Final files are delivered ready to post or run as ads, with one round of revisions.

Pricing

UGC price list

Transparent rates for video and photo content. Bundles save you money and keep your feed and ads stocked.

Video

1 video£150
2 videos£280
3 videos£400
UGC package · 4 videos£500

Photo

1 photo£20
2 photos£35
3 photos£50
Photo package · 10 photos£100

Extras

Ads usage rights+30% PCM
Videos over 30 seconds+30%
Additional revision round+£30
Post to my personal accounts+£100

Ads usage is charged at 30% of the base rate per month. Products are provided by the brand.

Questions, answered

What is a UGC creator?

A UGC creator makes content in the style of a real customer (reviews, unboxings, demos and tutorials) for brands to use on their own channels and in ads. Unlike influencer marketing, the content is usually posted by the brand rather than on the creator's own account.

Can I use your UGC in my ads?

Yes. Ads usage rights are available at +30% of the base rate per month, so you can run my content as Facebook and Instagram ads. I can also manage those ads for you through my paid social service.

Will you post the content on your own accounts?

UGC is delivered to you to post on your channels. If you'd also like it shared on my personal accounts, that's available for an additional £100.

How long are the videos?

Standard videos are up to 30 seconds, which is the sweet spot for most social and ad placements. Longer videos are +30% of the video cost.

What if I want changes?

One round of revisions is included so the content is exactly right. Additional revision rounds are £30 each.

Pairs beautifully with

Organic

Organic Social Media Management

Done-for-you social media management across TikTok, Instagram, Facebook and YouTube. Planning, creating, posting and growing your community.

Strategy

Social Media Strategy

A clear, creative roadmap for organic and paid social, covering audits, audience insight, content pillars and the KPIs that actually matter.

Paid

Paid Social

Paid social management on Facebook and Instagram, powered by creator-made ad creative that's built, tested and optimised for results.

Let's work together

Ready to let your brand bloom?

Tell me a little about your brand and goals, and I'll come back with ideas, options and a tailored quote. No pressure, just a friendly chat.