UGC Content Creation
Authentic, on-brand user-generated content: TikTok-style videos, unboxings, demos and quirky product photography made to convert.
Paid Social
Paid social, powered by creative
Facebook and Instagram ads managed by a creator who understands the feed. Campaign strategy, setup, creative testing and optimisation, all focused on sales, leads and growth.
Paid social with a creator's eye
Better creative. Better ads. Better results.
In paid social, creative is everything. Meta's targeting has become increasingly automated, which means the content of your ads now does most of the heavy lifting in finding the right people. Generic, overly polished ads get scrolled past. Native, creator-led content stops the thumb.
That's where I come in. As a paid social manager and UGC creator, I plan, build and optimise your Facebook and Instagram ad campaigns and make sure they're fuelled with fresh, tested creative. No juggling a paid media agency and a separate content creator. It's all joined up.
Whether you want to drive online sales, generate leads, grow awareness or retarget warm audiences, I'll build a paid social strategy around your goals and budget and keep optimising it as we learn.
Perfect for…
- E-commerce & DTC brands
- Brands wanting more sales or leads
- Businesses tired of ads that look like ads
- Brands with great organic content to amplify
- Teams who need paid social and creative together
What's included
Everything you need, beautifully done
Paid social strategy
Objectives, budgets, audiences and funnel stages planned around your goals.
Campaign build
Campaigns, ad sets and ads set up properly in Meta Ads Manager.
Tracking checks
Reviewing your Meta Pixel and conversion events so results are measured accurately.
Creator-led ad creative
UGC and creator-style ads, hooks and variations made for Facebook and Instagram placements.
Testing & optimisation
Ongoing A/B testing of creative, audiences and offers to improve performance.
Clear reporting
Regular, jargon-free reports on spend, results and what we're doing next.
How it works
Simple, clear & collaborative
01
Audit
I review your ad account, tracking and past results (or set things up from scratch).
02
Plan
We agree objectives, budget, audiences and the first round of creative to test.
03
Launch
Campaigns go live with a mix of UGC and creator-style ad creative.
04
Optimise
I monitor, test and refine, scaling winners and refreshing creative.
Paid social management, tailored to your goals
Paid social management is a monthly fee, separate from your ad spend (which is paid directly to Meta). Pricing depends on:
- Monthly ad spend and number of campaigns
- Whether ad creative / UGC is included
- Account setup or audit requirements
- Reporting frequency
Questions, answered
What does a paid social manager do?
A paid social manager plans, builds and optimises advertising campaigns on Facebook and Instagram through Meta Ads Manager: choosing objectives and audiences, setting budgets, testing creative and reporting on results.
Is paid social the same as paid media?
Paid social is a type of paid media that runs on social platforms. My paid media speciality is Meta (Facebook and Instagram ads), where creator-led content performs especially well.
How much should I spend on paid social?
It depends on your goals, product price and how much data the campaigns need to learn. We'll agree a sensible test budget during planning and scale up once we see what's working.
Do you create the ads as well?
Yes, that's my favourite part. I can create UGC and creator-style ads specifically for your campaigns, so you always have fresh creative to test.
Do you run Google Ads or TikTok ads?
My paid speciality is Meta (Facebook and Instagram). If you also run search ads, I'm happy to work alongside your PPC partner and supply creative for other platforms.
Pairs beautifully with
Organic Social Media Management
Done-for-you social media management across TikTok, Instagram, Facebook and YouTube. Planning, creating, posting and growing your community.
Social Media Strategy
A clear, creative roadmap for organic and paid social, covering audits, audience insight, content pillars and the KPIs that actually matter.
Let's work together
Ready to let your brand bloom?
Tell me a little about your brand and goals, and I'll come back with ideas, options and a tailored quote. No pressure, just a friendly chat.