UGC Content Creation
Authentic, on-brand user-generated content: TikTok-style videos, unboxings, demos and quirky product photography made to convert.
Social Media Strategy
Social media strategy that gives your brand roots
A clear, creative plan for organic and paid social. Know exactly who you're talking to, what to post, where to post it and how to measure success.
Clarity before content
Stop guessing, start growing
Posting without a plan is like scattering seeds and hoping for a garden. A social media strategy gives every post a purpose, so your content builds brand awareness, community and sales instead of just filling the feed.
I'll audit your current social presence, research your audience and competitors, and build a strategy that covers organic social on TikTok, Instagram, Facebook and YouTube and how paid social fits in.
You can run the strategy in-house, or I can bring it to life through social media management, UGC and paid social.
Perfect for…
- New brands launching on social
- Brands whose growth has stalled
- In-house teams needing direction
- Businesses about to invest in paid social
- Rebrands and product launches
What's included
Everything you need, beautifully done
Social media audit
An honest look at what's working, what isn't and where the opportunities are.
Audience insight
Who your customers are, what they care about and where they spend time online.
Competitor research
What brands in your space are doing, and how to stand out from them.
Content pillars
The themes, formats and tone of voice that make your brand recognisable.
Organic + paid roadmap
How organic content and paid social work together across the funnel.
KPIs & reporting plan
The metrics that matter for your goals, and how to track them.
How it works
Simple, clear & collaborative
01
Discovery
A deep-dive session on your brand, goals, audience and current results.
02
Research
I audit your channels and research your audience and competitors.
03
Strategy
You receive a clear, actionable strategy document and roadmap.
04
Walkthrough
We go through it together so you know exactly how to put it into action.
One-off strategy or ongoing support
Strategy can be a standalone project or combined with ongoing management. Pricing depends on:
- Number of platforms included
- Whether paid social planning is needed
- Depth of audit and competitor research
- Ongoing support and check-ins
Questions, answered
What's included in a social media strategy?
An audit of your current channels, audience and competitor research, content pillars, platform-by-platform recommendations, an organic + paid social roadmap, and the KPIs to measure success.
Do I need a strategy if I'm already posting?
If your posting isn't leading to growth, engagement or sales, a strategy helps you understand why and what to change. It's often the quickest way to get more from the effort you're already putting in.
Does the strategy cover paid ads?
Yes. I'll show you how paid social on Facebook and Instagram can support your organic content, which audiences to target and what creative to test.
Can you implement the strategy for me?
Of course. Many clients move straight into organic social media management or paid social management after their strategy.
Pairs beautifully with
Organic Social Media Management
Done-for-you social media management across TikTok, Instagram, Facebook and YouTube. Planning, creating, posting and growing your community.
Paid Social
Paid social management on Facebook and Instagram, powered by creator-made ad creative that's built, tested and optimised for results.
Let's work together
Ready to let your brand bloom?
Tell me a little about your brand and goals, and I'll come back with ideas, options and a tailored quote. No pressure, just a friendly chat.